Bruce Williams, President & Founder
Founder Bruce Williams started the company in 1996. After working in the floor coating industry for many years, Bruce was inspired to go into business for himself when he became dissatisfied with the equipment that was available at the time. Bruce realized he could build better equipment and did so in his home garage. Over the years, Bruce has built BW Manufacturing on a slow and steady pace, delivering machines that offered more versatility than those offered by his competitors. One of the biggest landmark designs was the interchangeable heads on the ride-on machines – no one in the industry had that option. Bruce also made machines that were more user-friendly than ever! He made the machines easy to maintain and operate, noting that BW Manufacturing’s machines can be repaired with a handful of tools, and not an overly complicated machine to work on.